The President’s Collection: Commissioned Arts Giving Catalogue for St. Joseph Mercy Oakland Hospital

Posted by Gary Harding on Jan 31, 2014 in Blog, Brochures-Mailers-Ads, Graphic Design, Other Graphic Design Projects, Portfolio | Comments Off on The President’s Collection: Commissioned Arts Giving Catalogue for St. Joseph Mercy Oakland Hospital

I designed this brochure, The President’s Collection: Commissioned Arts Giving Catalogue, for Aesthetics in San Diego. Their client was St. Joseph Mercy Oakland Hospital and the purpose of the book was to give to potential donors to sponsor the artwork in this brochure. I also designed a companion website with an additional few hundred pieces of art.

Click the cover below to open the PDF of the brochure.

I had free range on the design and some of what was included in it. It was my idea to add the artist signatures to their bios, and the client loved that. A lot of the bios had quotes in them, so the idea came to add more personality to the bio with their signature. It was also my idea to use all of the maps and to really try and show all the locations where the art would be programmed throughout the hospital floors and to show as many pieces mocked up in context with how they would be utilized.