Bridging Associates Logo Revision
Posted by Gary Harding on Sep 21, 2012 in Blog, Graphic Design, Logos, Portfolio | Comments Off on Bridging Associates Logo Revision
An explanation of my concept for the new design: I did not think the previous logo was as strong as it could be. The all caps word BRIDGING felt stiff to me and the word Associates, aloof and distanced from the word Bridging and literally leaning away from it; those two words were not being bridged. The typeface and color of the lettering in the new logo is...
Read MoreThe Cogent Executive Logo and Masthead Revision Project
Posted by Gary Harding on Jul 26, 2012 in Blog, Graphic Design, Logos, Portfolio | Comments Off on The Cogent Executive Logo and Masthead Revision Project
At top is the new masthead for The Cogent Executive Website and their related branding. I have worked on two generations of logo and masthead design for The Cogent Executive. The top one is the latest, the next is the masthead that came before that, and at bottom is the original. We explored symbolism around intuition and the all-seeing eye, and...
Read MoreTrade Show Booth Design for Wireless Sensor Technologies Company
Posted by Gary Harding on Apr 5, 2012 in Blog, Conceptual Illustration, Illustration, Marketing, Onground Marketing, Portfolio | Comments Off on Trade Show Booth Design for Wireless Sensor Technologies Company
This is a 10 foot wide by 8 foot tall trade show booth I designed for WST: Wireless Sensor Technologies. The two side panels/wings fold back and will allow for branding if the booth is on an aisle and is seen from the sides. There is also some extra space at the top to allow for folding and seams. I did all the illustrations used in the booth except for the...
Read MoreClass Project: Explore Book Series, CD and Web Portal for National Geographic
Posted by Gary Harding on Dec 17, 2011 in Blog | Comments Off on Class Project: Explore Book Series, CD and Web Portal for National Geographic
This was a Class Project: Explore Book Series of five books, CD, CD Cover, and Web Portal for National Geographic. Our instructor, Amy Levine, runs Visual Asylum in San Diego. Visual Asylum had this National Geographic contract for many years so we were able to use the actual requirements in our project.
Read MoreMap Doodles San Diego: Ad Design and Production Project. Side 1
Posted by Gary Harding on Nov 15, 2011 in Blog, Brochures-Mailers-Ads, Graphic Design, Marketing, Other Graphic Design Projects | Comments Off on Map Doodles San Diego: Ad Design and Production Project. Side 1
I designed over 50 of the ads total on both sides of this Map Doodles San Diego map from scratch, I reworked wrongly-sized ads or recreated artwork from scratch. I sometimes had bits of websites to work from, but not always. I setup the grid, added the grid indicators, and did all the final production on this project in Adobe InDesign, and most importantly, I...
Read MoreToy Drive for Children Logo
Posted by Gary Harding on Nov 14, 2011 in Blog | Comments Off on Toy Drive for Children Logo
I recently designed the logo for very worthwhile non profit run by a friend of mine in L.A.: Toy Drive for Children, formerly Toy Drive for Children with AIDS. My friend explained that, I think, 10 toy drives in LA had recently gone under and that Toy Drive for Children took over to help the former recipients of those toy drives. He explained that while their...
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